LSM Cup is the biggest Corporate Social Responsibility-oriented Business Game in Europe.

2019 Edition included two distinct events:

  • For the selected participants, a special workshop called Crack the case was organized by our partner McKinsey & Company. It provided useful insights to tackle and learn how to solve LSM Cup challenges.

  • The LSM Cup itself, where candidates faced three challenges offered by our main partners:
    • The first challenge consisted of an online-case provided during the Launching Event (occurring two weeks before the d-day) by AGC Glass Europe that had to be solved by the day before the LSM Cup.
    • The two other cases suggested by Coca Cola Belgium and Johnson & Johnson took place during the main event on Saturday March 2nd March 2019 at Coca Cola Belgium Headquarters in Brussels.

Main Partners

Standard Partners